1.   Population 6.     Demand Analysis
   

Relative growth, shift
and share analysis

       

    

  A. Existing competition

    1. High volume necessary
        for economy

    2. Location
    
      a. Relationship to other
          businesses
      b. Exposure and ease of
           reacting
      c.  Mobility of customers
           
2.   Employment 7.     Rent Analysis
    Except for areas of concentration   
of elderly and retired, growth is   
tied to job development    		    

  A. Future productivity

    1. Interest rate

    2. Inflation
           
3.   Income 8.     Economic Factors and Trends
   

A.
B.
C.

Household trends
Age of head of household
Discretionary spending		       A.   National economy     
B.   Regional economy     
C.   General economy     
D.   Population     
E.   Automobile  registration     
F.   Purchasing power    
G.  Price levels     
H.  Economic cycles     
I.    Taxes (levels and      
       trends)      
J.    Building costs     
K.    Interest rates     
L.   Other trends     
M.  Area master plan     
           
4.   Retail Trade Trends 9.     Neighborhood Analysis      
                  A.   Neighborhood patterns     
B.   Neighborhood boundaries     
C.   Neighborhood trends     
D.   Transportation patterns     
E.    Location of the core (100%     
        location of retail business)     
F.    Direction of visible growth     
G.   Attitude of retailers (invested     
      heavily in inventory and     
      leasehold improvements)     
H.   Available land for new stores     
I.     Location of automobile     
      dealers (new and used)     
J.    Location and nature of     
      competition     
K.   Economic status of the     
        market area, and in what     
        position of the life cycle is     
       the tributary residential     
       neighborhood?     
 
           
5.   Land Use 10.     Site Analysis
  A. Zoning

1.  Shopping Centers
   
     a.  Neighborhood,
          community, regional

2.  Strip Development

     a.  Traditional
          downtown
     b.  Urban and
          suburban arteries

3.   Special Areas

     a.  Automobile
          dealer and service
          development
     b.  Medical
     c.  Entertainment
           districts
     d.  Furniture districts
     e.  Goverment agencies
      f.   Business parks		    


A.   Zoning
B.   Taxes and special assessments
C.   Legal description
D.   Restrictions such as fire ordinances,
      building, plumbing, and sanitation
      codes, permit uses, building materials,
      ground coverage, setbacks, sign
      ordinances, air quality, etc.
   

 

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